Title | FIAT 500e Environmentally Sexy |
Agency | Publicis Sapient |
Campaign | FIAT 500e Environmentally Sexy |
Advertiser | Fiat Chrysler Automobiles |
Brand | FIAT 500e |
Date of First Broadcast/Publication | 2013 / 6 |
Business Sector | Automotive |
Tagline | Environmentally Sexy |
Story | Welcome to the first ever matching site for those who want an eco-friendly heart in a curvy Italian body, brought to you of course by FIAT. So what is is really? It's our launch effort to generate interest in the affordable, beautiful FIAT 500e, the all-new $30K all-electric car. Part tongue-in-cheek dating site, part cleverly disguised "testimonial videos", part seal of approval from an intelligent, risk-taking client, EnvironmentallySexy.com takes a totally novel approach to educating consumers about, and qualifying them for, electric car ownership. We took what used to be a super-boring hand-raiser link and transformed it into a full-blown brand experience complete with a Mad Libs-style questionnaire, scripted |
Media Type | Digital |
Length | |
More Information | EnvironmentallySexy.com |
Chief Creative Officer | Gaston Legorburu |
Studio Director | Boris Stojanovic |
Creative Director | Jake Wheeler |
Associate Creative Director | Paul Amelchenko |
Associate Creative Director | Alejandro Mendoza |
Copywriter | Will Hughes |
Art Director | Evan Oremland |
Art Director | Stacey Frederickson |
Designer | Lisa Trucchio |
Designer | Otton Othman |
Account Director | Alan Clisch |
Account Director | Debbi Brasile |
Project Manager | Ronald Alvarez |
Project Manager | Veronica Gurdian |
Technical Director | Alex Toledo |
Technical Director | Sam Nakala |
Technical Director | David Oh |
User Experience | Lance Garcia |
User Experience | Guto Nicolucci |
Senior Interactive Developer | Alex Toledo |
Interactive Developer | Jimmy Satizabal |
Interactive Developer | Lior Gonda |
Interactive Developer | Laura Vitale |
Interactive Developer | Michael Valeron |
Interactive Developer | Dave Coykendall |
Digital Media Developer | Ben Tischler |
Digital Media Developer | Rafael Jimenez |
Digital Media Developer | Javier Urquiza |