Boris Stojanovic
Director Creative Operations at Publicis Sapient
Boston, United States
TitleFIAT 500e Environmentally Sexy
Agency
Campaign FIAT 500e Environmentally Sexy
Advertiser Fiat Chrysler Automobiles
Brand FIAT 500e
Date of First Broadcast/Publication 2013 / 6
Business Sector Automotive
Tagline Environmentally Sexy
Story Welcome to the first ever matching site for those who want an eco-friendly heart in a curvy Italian body, brought to you of course by FIAT. 
So what is is really?  It's our launch effort to generate interest in the affordable, beautiful FIAT 500e, the all-new $30K all-electric car.  Part tongue-in-cheek dating site, part cleverly disguised "testimonial videos", part seal of approval from an intelligent, risk-taking client, EnvironmentallySexy.com takes a totally novel approach to educating consumers about, and qualifying them for, electric car ownership.
We took what used to be a super-boring hand-raiser link and transformed it into a full-blown brand experience complete with a Mad Libs-style questionnaire, scripted 
Media Type Digital
Length
More Information EnvironmentallySexy.com
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Creative Director
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Associate Creative Director
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Art Director
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User Experience
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Interactive Developer
Interactive Developer
Digital Media Developer
Digital Media Developer
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