Title | Life Doesn't Come With Directions |
Agency | Publicis Sapient |
Campaign | From A to X |
Advertiser | Fiat |
Brand | Fiat 500X |
Date of First Broadcast/Publication | 2014 / 11 |
Business Sector | Cars |
Story | In 2014, FIAT introduced the 2016 FIAT 500X, a crossover that combines classic FIAT style with a larger body, greater performance and AWD capabilities. To launch the crossover, we developed “From A to X”, a campaign based on the insight that life is full of the unexpected, and to make the most of it, you need a vehicle that’s ready for anything. The flexible campaign provided an overarching theme that accommodated executions from FIAT’s agency partners worldwide and tied them together in one cohesive experience. For the campaign, we developed billboards that demonstrated the 500X effortlessly navigating the twists of a surreal highway—a testament to it’s style, capability and spirit. The billboards appeared outside the L.A. Auto Show during the 500X reveal, targeting automotive press and millions of L.A. residents. The creative generated significant buzz around the show, and continued promoting the 500X weeks after its reveal. |
Media Type | Outdoor/Out of Home |
Client Services Director | Alan Clisch |
North America COO | Gary Koepke |
Creative Director | Boris Stojanovic |
Associate Creative Director | Evan Oremland |
Art Director | Stacey Fredrickson |
Associate Creative Director | Paul Amelchenko |
Creative Director | David Charles |
Associate Creative Director | Jeff Beberman |
Manager Interactive Developer | Marlon Munoz |
Senior Interactive Developer | Rafael Jimenez |
Designer | Daniel Gonzales |
Senior Associate Producer | Christine Cafiero |
Designer | Sergio Gomez |
Designer | Pamela Roca |
Interactive Program Management | Jacinta Yong |
Senior Manager, Program Management | Juan Serrano |