| Title | eBay Give-A-Toy-Store |
| Agency | Venables Bell + Partners |
| Campaign | eBay Give-A-Toy-Store |
| Advertiser | eBay |
| Brand | eBay |
| Date of First Broadcast/Publication | 2011 / 11 |
| Business Sector | Retail, Distribution & Restaurants |
| Story | eBay is partnering with Toys for Tots to launch The Give-A-Toy Store, an interactive storefront launched in New York (at 35th and Broadway) and San Francisco (at 117 Post St.), where you can window shop for good. Users download a the cBay mobile app, then scan the tag on the toy of their choice with their mobile phone and donate it to a child in need. Toys 'come to life' as you scan the barcodes after every donation. You can also donate online at the Give A Toy website. |
| Media Type | Interactive Kiosk |
| Market | United States |
| Art Director | Brad Kayal |
| Copywriter | Kelly Diaz |
| Creative Director | Lee Einhorn |
| Executive Creative Director | Will McGinness |
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