Title | Asshole |
Agency | Leo Burnett Brussels |
Campaign | Asshole |
Advertiser | ANLH/ABMM |
Brand | ANLH/ABMM |
Posted | April 2004 |
Product | 2003 Year of the Handicapped |
Business Sector | Disease Awareness, Support Groups & Associations |
Tagline | 2003, Year of The Disabled People. |
Story | A group of people sitting at a table in a restaurant. One is loudly argueing about women who shouldn't work, a good war would be necessary, sex is what they ask for... At the end we see that this man is a disabled person |
Philosophy | Show them talking and thinking like us |
Problem | Make disabled people look like not disabled ones |
Result | Conclusion: disabled people are men and women like everybody else |
Media Type | Television & Cinema |
Length | |
Creative Director | André Rysman |
Art Director | Marie Laure Cliquennois |
Copywriter | Grégory Ginterdaele |
Agency Producer | Monique Sampermans |
Production Company | CCCP.Com |
Director | Brecht van Hoenacker |
Producer | Arielle Sleutel |
Account Executive | Aurelie Dupont |
Cameraman | Ruben Impens |
Advertiser's Supervisor | Cleo Angelo |
Advertiser's Supervisor | Jean Huet |