Lucky Charms - "Chase for the Charms Trailer"

Saatchi & Saatchi NY

Saatchi & Saatchi NY New York, United States

10150

Title	Chase for the Charms Trailer
Agency	Saatchi & Saatchi NY
Campaign	Chase for the Charms
Advertiser	General Mills
Brand	Lucky Charms
Date of First Broadcast/Publication	2013 / 3
Business Sector	Breakfast Cereals
Philosophy	The 49 year-old Leprechaun just got real. After decades of watching Lucky the leprechaun get chased by cartoon kids in the commercials, the makers of Lucky Charms, together with Saatchi & Saatchi NY and Ogmento, bring Lucky and the power of his charms to life for the chance to win a real, yes real, pot of gold. 10 grand to us folks in the non-animated world. How sweet it is. The “Chase for the Charms” mobile app, available on iOS and Android devices, combines augmented reality and first person live-action video to immerse 35 year-olds going on 5 in a magical adventure where bagging charms propels the story and the chance to win. And you thought Lucky Charms were just for kids.
Media Type	Television & Cinema
Length	60 seconds
Production Company	Bandito Brothers
Editing Company	Final Cut
Chief Creative Officer	Con Williamson
Executive Creative Director	Brian Carley
Creative Director	David Ekholm
Copywriter	David Ekholm
Creative Director	Subodh Samudre
Art Director	Subodh Samudre
Agency Producer	John Doris
Director	Stewart Hendler
Director of Photography (DOP)	Brett Pawlak
Editor	Patrick Colman
Special Effects / VFX	Cantina Creative