| Title | Where It Starts |
| Agency | RPA |
| Campaign | Honda Racing |
| Advertiser | Honda Motor Co., Ltd. |
| Brand | Honda Performance Development |
| Date of First Broadcast/Publication | 2010 / 5 |
| Business Sector | Cars |
| Story | “Where It Starts,” brings attention to Honda as the single engine supplier to the IZOD IndyCar® Series. “Where It Starts” follows the Honda IndyCar® engine inside Dario Franchitti’s race car back in time from the track all the way to its original creation at Honda Performance Development (HPD), the technical operations center for Honda’s high-performance racing programs. The time-lapsed journey, using actual HPD associates, shows the entire assembly of the engine in reverse, back to its individual parts, uncovering Honda’s commitment to innovation and passion for racing. |
| Media Type | Television |
| Production Manager | Ted Liotopoulos |
| Producer | Susan Sullivan |
| Head of Production | Cathy Dunn |
| Executive Producer | Frank Scherma |
| Director | Jeff Zwart |
| Production Company | @radical.media |
| Agency Producer | Brian Donnelly |
| Executive Agency Producer | Gary Paticoff |
| Copywriter | Perrin Anderson |
| Art Director | Hobart Birmingham |
| Creative Director | Curt Johnson |
| Chief Creative Officer | David Smith |