Brian Newman
Photography / Illustration at Team Sprint
Chicago, United States
TitleUnlimited
Agency
Campaign Unlimited
Advertiser Sprint Nextel Corporation
Brand Sprint
Date of First Broadcast/Publication 2012 / 3
Business Sector Mobile Telephones & tablets
Tagline Unlimited
Story Team Sprint – comprised of Digitas and Leo Burnett – released its first spot in Sprint’s “Unlimited” campaign. “Durant” – the first spot in the series – is centered around data dilemmas. Specifically, with most mobile phone plans, when a person gets close of the end of the month or approaches their limit, they are faced with a tough choice: is a data download worth it? The spot, with NBA star forward Kevin Durant highlights tough questions people ask themselves if they don’t have an unlimited plan. In the spot, Durant’s signature move was pitted against a mobile game “Doodle Jump.” For those without an unlimited data plan, “Doodle Jump” prevailed over Durant’s game-winning shot. 
Media Type Television
Market United States
Special Effects / VFX
Photography / Illustration
Editor
Editing Company
Director
Production Company
Agency Contribution
Agency Contribution
Producer
Executive Producer
Creative Director
Creative Director
Creative Director
Chief Creative Officer
Agency
Agency

People related to this work

You might also like...

Create a free Talent profile and become a member of AdForum

Get Started