Title | Nice Poem |
Agency | Ogilvy South Africa |
Campaign | Dummies |
Advertiser | Exclusive Books |
Brand | Dummies |
Posted | January 2011 |
Business Sector | Newspapers, Magazines, Books |
Philosophy | <!--StartFragment-->Adding to Exclusive Books’ campaign for the Dummies Range, this viral email clip speaks directly to the target market by being emailed from friend to friend like a chain mail message, giving an important tip on emailing in an entertaining way. <!--EndFragment--> |
Media Type | Television |
Creative Director | Bridget Johnson |
Executive Creative Director | Fran Luckin |
Account Director | Caree Ferrari |
Agency Producer | Tsakane Mogale |
Production Company | jumP |
Director | Michael Middleton |
Creative Group Head | Marion Bryan |
Copywriter | David Krueger |