| Title | Bank Robber |
| Agency | Flavour |
| Campaign | Bank Robber |
| Advertiser | Glaucoma Awareness |
| Brand | Glaucoma Awareness |
| Posted | March 2004 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Tagline | Need Your Eyes Checked? |
| Story | A would-be bank robber needs some assitance due to his poor eyesight. |
| Philosophy | Create a simple, surprising TV spot that could be affordably produced, yet still cut through and get get people to think about having their own eyes examined. |
| Problem | There are many, many causes clamoring for the public's attention. Glaucoma and other eye issues are not top of mind, compoared to issues such as cancer, heart disease or AIDS. |
| Media Type | Television |
| Length | |
| Market | Canada |
| Creative Director | Craig Cooper |
| Art Director | Briony Wilson |
| Copywriter | Craig Cooper |
| Director | Ian Chan |
| Director of Photography (DOP) | Kevin W. C. Wong |
| Agency Producer | Alina Prussky |
| Music | Ted Rosnick |
| Production Company | 4lanes Productions |
| Post Production | 4lanes Productions |
| Sound Design Company | Rosnick Mackinnon WEbster |
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