Fanta - "Beach Café"

Publicis Sapient London

Publicis Sapient London London, United Kingdom

8462

Title	Beach Café
Agency	Publicis Sapient London
Campaign	Beach Café
Advertiser	Coca-Cola Company
Brand	Fanta
Posted	July 2004
Product	Range
Business Sector	Soft Drinks, Tonics
Tagline	Everything's fantastic with Fanta
Story	Fanta had experienced growth and momentum but this had been driven largely by new flavour launches. Brand presence had increased but it had struggled to build emotional bonds with consumers. Fanta also wished to make itself more relevant to a wider target audience and develop advertising to move it towards Powerbrand status.
Problem	There is an ageless desire to have fun, feel uplifted and make the most of life and its endless possibilities. Sometimes however, life can throw some curve balls at you and you need a little reminder to adopt the vibrant perspective again. The vibrancy of Fanta - rationally (fruity vibrant, taste) and emotionally (optimistic, sociable, uninhibited, summery) compels people to dive in and taste the fun. This emotionally lifts people up, making their life a brighter, happer more vibrant place where the possibilities are endless. Fanta is intoxicating fun without the alcohol.
Media Type	Television & Cinema
Length	30 seconds
Market	United Kingdom
Creative Director	Bruce Crouch
Art Director	Neil Richardson
Copywriter	Olly Farrington
Director	Brian Buckley
Production Company Producer	Matt Buels
Account Director	Jenny Turner
Agency Producer	Amy Sherwin
Editor	John Smith
Music	Mark Campbell