| Title | Someone Has To Watch The Foxes. |
| Title (original language) | Alguém tem que vigiar as raposas. |
| Agency | Fallon São Paulo Ltda |
| Campaign | CartaCapital - Editora Confiança |
| Advertiser | Editora Confiança Ltda. |
| Brand | CartaCapital |
| Posted | November 2005 |
| Product | Magazine |
| Business Sector | Newspapers, Magazines, Books |
| Tagline | 10 anos de independencia, coragem e espirito critico. |
| Story | Headline: We don't run with the rabbits. Someone has to watch the foxes. The spread shows covers of competing magazines for March, 2005. All feature Paulo Coelho. CartaCapital focuses on more important issues. |
| Story (original language) | Nada contra os coelhos. Mas alguém tem que vigiar as raposas. |
| Media Type | Magazine |
| Market | Brazil |
| Creative Director | Eugênio Mohallem |
| Editor | Eugênio Mohallem |
| Art Director | Edinaldo Cebolinha Fernandes |
| Agency Producer | Bruno Werner |
| Account Director | Luis Padilha |
| Photographer | Ricardo Barcellos |