| Title | This Must be the Place |
| Agency | Merkley+Partners |
| Campaign | This Must be the Place |
| Advertiser | BMW |
| Brand | BMW Motorcycles |
| Posted | November 2000 |
| Business Sector | Motorcycles |
| Media Type | |
| Executive Creative Director | Andy Hirsh |
| Executive Creative Director | Randy Saitta |
| Executive Creative Director | Marty Orzio |
| Art Director | bryan Burlison |
| Copywriter | Troy Torrison |
| Photographer | Julian Broad |
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