| Title | Decoy - A portrait session with a twist |
| Agency | Leo Burnett Sydney |
| Campaign | The Lab |
| Advertiser | Canon Inc. |
| Brand | Canon |
| Date of First Broadcast/Publication | 2015 / 11 |
| Business Sector | Cameras & Video Cameras |
| Story | A photograph is shaped more by the person behind the camera than by what's in front of it.To prove this we invited six photographers to a portrait session with a twist. ‘Decoy’ is one of six experiments from The Lab, designed to shift creative thinking behind the lens. |
| Media Type | Web Film |
| Length | |
| Senior Business Director | Laura Dowling |
| Producer | Adrian Jung |
| Executive Creative Director | Vince Lagana |
| Executive Creative Director | Grant MacAloon |
| Creative Director | Kieran Ots |
| Copywriter | Bjoern Ingenleuf |
| Business Manager | Laura Cervin |
| Art Director | Stuart Tobin |
| Group Business Director | Jonny Bucknall |
| Production Company | The Pool Collective |
| Producer | Petrea Lambert |
| Producer | Emma de Teliga |
| Producer | Melissa Scurry |
| Director | Christopher Ireland |
| Executive Producer | Cameron Gray |
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