| Title | Stairs |
| Agency | Saatchi & Saatchi Argentina |
| Campaign | Baby Development - Pampers |
| Advertiser | Procter & Gamble |
| Brand | Pampers |
| Posted | April 2005 |
| Business Sector | Diapers |
| Story | What could happen to their children's future if mothers make the wrong decisions? A mother firmly says 'no!' to her child going up the stairs, only to lead him to obey for the rest of his life. |
| Media Type | Television |
| Length | |
| Market | Argentina |
| Post Production | Metrovisión Producciones |
| Copywriter | Gastón Bigio |
| Creative Director | Chavo D'Emilio |
| Account Director | Diego Feldman |
| Art Director | Sebastian Garin |
| Copywriter | Pablo Gil |
| Other | Alan Guendelman |
| Art Director | Jonathan Gurvit |
| Director | LUCIANO PODCAMINSKY |
| Other | Guillermo Rivera Rio |
| Agency Producer | Camilo Rojas |
| Production Company | Pioneer Productions |
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