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  • 2016 Advertising Creative Circle Awards Silver
  • 2008 British Arrows Silver (6)
  • 2008 Art Directors Annual Awards Silver Cube (2)
  • 2008 D&AD Awards Yellow Pencil (4)
  • 2008 International ANDY Awards Gold (4)
  • 2008 British Arrows Gold (2)
  • 2008 The One Show Silver (2)
  • 2007 Cristal Festival Cristal (2)
  • 2007 CLIO Awards Bronze (2)
  • 2007 Cannes Lions International Festival of Creativity Gold Lion (2)
  • 2007 British Arrows Craft Winner (2)
  • 2007 Cannes Lions International Festival of Creativity Bronze Lion (2)
  • 2007 International ANDY Awards Gold
  • 2007 International ANDY Awards Silver
  • 2006 Cannes Lions International Festival of Creativity Bronze Lion (2)
  • 2005 British Arrows Bronze (2)
  • 2002 Epica Awards Winner (6)
  • 2002 YoungGuns International Advertising Award Silver (4)
  • 2002 Cannes Lions International Festival of Creativity Silver Lion
  • 2002 International ANDY Awards Distinction (2)
  • 2002 Kinsale Shark Advertising Festival Diploma
  • 2001 Epica Awards Winner (6)
  • 2001 YoungGuns International Advertising Award Bronze (2)
  • 2001 Cannes Lions International Festival of Creativity Gold Lion (2)

Caroline Pay

Deputy Executive Creative Director at Bartle Bogle Hegarty
United Kingdom


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Deputy Executive Creative Director

London, United Kingdom
- Current

When we set up BBH in 1982 we did so with some fundamental beliefs that have guided our company to this day. Most importantly, that outstanding strategic thinking linked to brilliant creative execution helps to create brand success. Our culture is one of difference: “When the world zigs, zag.” We look for a different approach, a different point of view, a different way of engaging consumers and a different creative idea. We look at the conventions of our client’s categories and try and find an answer that breaks those conventions giving them stand out, cut through and value for money. The marriage of strategy and creativity is as important and relevant in today’s modern communications landscape as it ever has been, and we have transformed and evolved our business to ensure that we can deliver both strategically and creatively, not just in traditional broadcast channels, but also in newer digital platforms and channels. A privately owned, independent agency we have been able to continue to invest in the areas that we believe are crucially important to the future of our business. We have built up a solid data capability to underpin our strategic discipline, and we have invested heavily in digital and technology experts who work closely with our creative department to inspire and realise creative ideas in a digital and technology driven age. Despite all of these changes and innovations, the way we work is still shaped by our central belief; that big, enduring ideas are the key to successful communications that create value for our Clients. It was true in 1982. It is even more true today. 

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