Title | Lab Rats |
Title (original language) | English |
Agency | SapientNitro Melbourne |
Campaign | Lab Rats |
Advertiser | Health Brands Australia |
Brand | Aussie Bodies |
Posted | April 2008 |
Product | Protein Revival |
Business Sector | Milk & Milk Based |
Tagline | Keeps Humans Running |
Story | Rats get their chance to experiment on people. |
Philosophy | Show proof of how Protein Revival works under laboratory conditions. Then make it interesting. |
Problem | Sell Protein Revival, an energy-based milk drink, to guys who just need something to keep them going. |
Result | N/A |
Media Type | Television |
Length | |
Production Company Producer | Sarah Cook |
Art Director | Carolyn Davis |
Director of Photography (DOP) | Jac Fitzgerald |
Copywriter | Matthew Page |
Agency Producer | Jill Wheeler |
Director | Sam Peacock |
Post Production | Oktobor |
Production Company | Robber's Dog |