Celine Tan
Art Director at Adwright
Singapore, Singapore
TitleBear 1
Agency
Campaign Bear pile
Advertiser Animals Concerns Research & Education & Society
Brand ACRES
Date of First Broadcast/Publication 2012 / 6
Business Sector Animal Rights/Safety/Adoption
Tagline When pain is too much to bear.
Story Much has been said about the travesty of the ongoing bear bile trade. We need not emphasize more on their tiny cages and excruciating process during the daily extrication of the bile. Seriously, in their place, anyone would wish they were dead. When I read about the story of how this mother bear opted to put her cub out of misery, and her own death after, that was it. We had to do something. These are awareness posters really. I wish we could be more explicit and aggressive in shouting how this should be stopped immediately.
Media Type Print
Art Director
Creative Director
Creative Director
Copywriter
Art Director

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