Title | Retirement Home |
Agency | BBDO New York |
Campaign | Smarter Investor - Charles Schwab |
Advertiser | Charles Schwab |
Brand | Charles Schwab |
Date of First Broadcast/Publication | 2000 / 1 |
Product | Investment Funds |
Business Sector | Banking & Financial Services, Investments, Stock Brokers |
Tagline | Retirement comes sooner than you think. |
Story | Sports legens such as Charles Barkley, Wade Boggs, and Evander Holyfield ("Retired 1999") populate a superstars retirement home. schwab.com comes in handy, because as Mike Ditka ("Retired Thursday") discovers, "Retirement comes sooner than you think." |
Media Type | Television |
Length | |
Executive Creative Director | Ted Sann |
Creative Director | Charlie Miesmer |
Creative Director | Jimmy Siegel |
Copywriter | Jimmy Siegel |
Copywriter | Elliot Riskin |
Art Director | Ron Palumbo |
Art Director | Tony LaMonte |
Agency Producer | James Williams |
Director | David Cornell |
Editor | JJ Lask |
Production Company | Headquarters |
Actor / Celebrity | Charles Barkley |
Actor / Celebrity | Evander Holyfield |
Actor / Celebrity | Tara Lipinski |
Actor / Celebrity | Wade Boggs |
Actor / Celebrity | Mike Ditka |
Actor / Celebrity | Barry Sanders |