Title | Legless (French) |
Title (original language) | Média table |
Agency | Libre MullenLowe |
Campaign | Legless - DSCR |
Advertiser | Délégation à la sécurité routière [ex Direction de la Sécurité et de la Circulation Routières (DSCR) |
Brand | Sécurité routière |
Date of First Broadcast/Publication | 2004 / 1 |
Product | Anti-drink Driving |
Product (original language) | Alcool au volant |
Business Sector | Road Safety |
Tagline | Road Safety. It’s time to change |
Tagline (original language) | Sécurité Routière : changeons |
Story | Just the one can leave you legless. Don’t drink and drive |
Story (original language) | Celui qui conduit, c’est celui qui ne boit pas |
Media Type | Outdoor/Out of Home |
Market | France |
Account Director | Eric Zajdermann |
Account Manager | Caroline Renaud |
Account Manager | Charlie Bouchet |
Creative Director | Claire Ravut |
Creative Director | Stéphane Renaudat |
Art Director | Camila Kubiak |
Photographer | Ronan Mérot |
Copywriter | Benjamin Sanial |