AdForum Creative Profiles are currently in beta, let us know if you see anything wrong in this profile.
Throughout her Burnett career, Cheryl R. Berman has written or supervised some of America?s best-liked and most admired advertising. She currently serves as Chief Creative Officer for Leo Burnett U.S.A. and Chairman of the U.S. Board of Directors In this role, she is responsible for Burnett?s U.S. creative product, as well as the administrative and operational aspects of the agency?s nearly 500-person creative and production staffs.
Over the years, Berman has developed advertising and often composed music for McDonald?s, Hallmark, Kraft and Walt Disney World. She and her creative group have won a plethora of industry awards and accolades--including Cannes Gold and Silver Lions for McDonald?s in 1996. That same year, Berman was named Chicago?s 1997 "Ad Woman of the Year" by the Women?s Advertising Club of Chicago.
In addition, "Remember the Magic," a song she wrote celebrating Walt Disney World?s 25th Anniversary, was chosen as the vacation destination?s anniversary anthem throughout 1997.
Berman joined Burnett in 1974 as a copywriter--a job she has called the best at the agency. She progressed through the creative ranks and, in 1994, became the first woman appointed to Burnett?s Board of Directors.
A Chicago native, she graduated from the University of Illinois at Urbana with a BA in journalism. Edit