Title | Pictures |
Agency | FCB Chicago |
Campaign | Release The Magic |
Advertiser | S.C. JOHNSON |
Brand | Glade |
Date of First Broadcast/Publication | 2010 / 8 |
Business Sector | Household Products & Maintenance |
Tagline | Release the magic |
Philosophy | <!--StartFragment--> Director Linus Ewers of Los Angeles-based A Common Thread shows how a touch of the outdoors transforms a room in a vibrant, VFX-driven campaign for Glade, out of DraftFCB, Chicago. The quartet of :30s employ a natural palette to illustrate the magic of Glade’s newest scents. <!--EndFragment--> |
Media Type | Television |
Market | United States |
Production Company | A Common Thread (Los Angeles) |
Director | Linus Ewers |
Director of Photography (DOP) | Ekkehart Pollack |
Production Company Producer | Ted Robbins |
Executive Producer | J.P McMahon, Tristan Drew |
Group Creative Director | Chuck Rudnick |
Creative Director | Tony Sharpe |
Art Director | Christine Barsanti |
Copywriter | Ray Boome |
Executive Producer | Chris Bing |
Producer | Nathalynne McGinnis |
Editing Company | Therapy Los Angeles CA |
Editor | Kristen McCasey |
Special Effects / VFX | Pixomondo Santa Monica CA |
Special Effects / VFX | John Denis |
Sound | Chicago Recording Company |
Audio Engineer | Mark Ruff, Mixer |
Music Company / Composer | Genuine Music Chicago |
Music Composer | Joao ‘John’ Ferreira |