| Title | The Girl Store |
| Agency | StrawberryFrog |
| Campaign | The Girl Store |
| Advertiser | Nanhi Kali Mahindra Education Trust |
| Brand | Nanhi Kali Mahindra Education Trust |
| Posted | August 2011 |
| Business Sector | Racial/Ethnic/Minority/Disability Awareness |
| Philosophy | A Girl Story is a unique, donation-based film series that combines technology, film, and storytelling to shed light on the global challenge of educating young girls. The animated, emotional story follows the path of a young Indian girl named Tarla who wants to go to school to better her life. Whether she succeeds, however, is completely up to you, because Tarla's story progresses only by audience donations that unlock new chapters within the YouTube film series. To ensure a smooth, filmic quality, each YouTube video is programmed to allow Tarla to seamlessly transition from one frame to the next. http://cargocollective.com/showcasegirlentry2 |
| Media Type | Digital |
| Creative Director | Corinna Falusi |
| Designer | Esteban Montes |
| Designer | David Orton |
| Designer | Josh Greenspan |
| Producer | Susan Liao |
| Editor | Chris Coots |
| Production Company | Little Red Robot |
| Music | Barking Owl Sound |