| Title | Join the Club...Drive the Cars! |
| Campaign | Join the Club...Drive the Cars! - Classic Car |
| Advertiser | N/A |
| Posted | December 2005 |
| Business Sector | Automotive Accessories & Services |
| Story | Join the Club...Drive the Cars! is an integral part of a viral campaign to promote U.K. based Classic Car Club Worldwide as they enter the U.S.A./Manhattan market. |
| Philosophy | Agency developed a "movie trailer"featuring club owners and members in spicy situations. |
| Problem | Our client tasked us to create an image piece / virtual wild ride for prospective members to prove the Classic Car Club is anything but stodgy and predictable. |
| Result | Hits and pass-alongs have totaled over 1.5 million discrete viewings in the first two weeks, resulting in over 200 solid leads. Our client is very pleased! |
| Media Type | Image Management |
| Length | |
| Market | United States |
| Director of Photography (DOP) | Chris Edwards |
| Director | Brandon Jameson |
| Account Director | Michael Prichinello |
| Editor | Ravid Smolinsky |
More Work
SEE ALLEgg McMuffin of
- BRAND:
- McDonald's
- AGENCY:
- Arnold
Wendy
- BRAND:
- Pearle Vision
- AGENCY:
- Arnold
Doctor (DRI)
- BRAND:
- Pearle Vision
- AGENCY:
- Arnold
Doctor (Optomap)
- BRAND:
- Pearle Vision
- AGENCY:
- Arnold
102 Year Old Man (30 Sec)
- BRAND:
- Pearle Vision
- AGENCY:
- Arnold
102 Year Old Man (15 Sec)
- BRAND:
- Pearle Vision
- AGENCY:
- Arnold
Dream
- BRAND:
- McDonald's
- AGENCY:
- Arnold
Sorry
- BRAND:
- McDonald's
- AGENCY:
- Arnold