Title | Up Yours |
Agency | Y&R New York |
Campaign | Make 7Up yours |
Advertiser | Cadbury |
Brand | 7Up |
Posted | May 2000 |
Business Sector | Soft Drinks, Tonics |
Tagline | Make 7up yours. |
Story | Improvisational comedian, Orlando, explains he is the creative genius behind 7-Up's advertising campaigns. He has even created a new slogan, "7, Up Yours!" He tries this new slogan out as he walks down the street. The slogan causes traffic accidents, angry responses and general confusion. |
Media Type | Television |
Length | |
Market | United States |
Creative Director | Chris Grabenstein |
Agency Producer | Eric Soloway |
Director | David Kellogg |
Production Company | Anonymous Content |
Actor / Celebrity | Orlando Jones |