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  • 2003 D&AD Awards Silver Award (8)
  • 2003 First Boards Awards Winner: Jonathan Scarlett (2)

Chris Hirst

CEO at GREY London
United Kingdom


Chris is a graduate of Oxford and Harvard Business School and began his advertising career at SP Lintas. Hired as a Planner, he quickly switched to Acct Management, then to BBH where he worked on a range of domestic and global brands including TAG Heuer, Audi and Unilever. In 1999 he joined Fallon where he helped to win the award winning Skoda account and a place on the BBC roster. As Client Services Director, he built one of the strongest Account Management Departments in London. As Managing Director of Grey London, Chris and the Management Team have run one of the industry?s most successful change management programmes, taking Grey from a safe-but-dull London outpost, to one of the most dynamic agencies in London. In 2008 on the back of a very strong new business performance, and an exciting and diverse creative output, Grey London was made one of Marketing Magazine?s Agencies of the year. Chris is married with two small boys.



European and UK Chief Executive Officer

London, United Kingdom
- Current

Our aim is simply to be recognised as the most creative company at reimagining brands through modern, innovative, culture shaping ideas. 

Reasons for working with us...

1) We've reimagined a safe sex brand as a love sex brand.
Our #TurnOffToTurnOn film for Durex was the most watched ad in the world for 3 weeks running with over 75 million views. We've doubled Durex's share to 16% and grown ROI to £1.68 per £1 spent.

2) We've reimagined a 100 year old whisky as a tech innovator.
We developed the first ever Space Glass for Ballantine's which has grown brand mentions by 75% and gained 14 million views online.

3) We've reimagined social status as social conscience.
We launched The Venture - a $1million Chivas Whisky fund for social entrepreneurs - across 18 countries. The campaign gained 15 million views and grew brand relevance to 58% and brand appeal to 50%.

4) We've reimagined an energy provider as a female S.T.E.M. industry pioneer.
Our Pretty Curious programme for EDF has resulted in their brand awareness tracking at 5% above target.

5) We've reimagined bouncing curls as male grooming.
VO5 has been a client of ours for over 15 years and in that time we've helped them 'Break the Mould', achieving £14.25 million in incremental sales from one campaign and an ROI of £1.75 to every £1 spent. 


London, United Kingdom

Grey London is a full service communications agency with in-house capabilities for all traditional communications (TV, press, radio, magazines, posters, product placement, design) as well as a world class array of digital specialisms from banner ads, web builds, microsites, apps, SMS, and content integration (Grey Possible), social media & word of mouth (The Social Partners), shopper marketing & activation (Dialogue), artworking & broadcast production (GreyWorks). So, from a comms perspective we do everything: multi-channel, integrated, online, offline, social marketing/word-of-mouth, above, below and through the line for a wide range of clients. This covers strategic planning, creative development, execution and implementation.

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