| Title | Love Has No Labels |
| Agency | CP+B |
| Campaign | Love Has No Labels |
| Advertiser | Ad Council |
| Brand | Love Has No Labels |
| Posted | March 2015 |
| Business Sector | Racial/Ethnic/Minority/Disability Awareness |
| Story | According to the Perception Institute, even the most open-minded people have implicit bias built in through society stereotypes, even if they don’t consciously act on it. But addressing this is near impossible when these same people don’t acknowledge they’re affected by it. To address this, an online video was shared featuring a large x-ray installation that displayed skeletons kissing, hugging and dancing. The viewers mentally filled in the blanks. When unexpected pairs stepped out from behind the screen, it created a simple demonstration of their implicit bias. |
| Result | The video immediately went viral (40 million views in two days). It recently hit 110 million combined views (YouTube+Facebook), becoming the fastest spreading campaign ever and 2nd most viewed and shared PSA in history after just 3 weeks. Over 1.5 billion media impressions in 3 months. Numerous celebrities shared the campaign including the First Lady of the United States, Michelle Obama. Selected as one of the top ten highlights of 10 Years of YouTube. The Ambient Advert titled Love has no labels was done by R/GA New York advertising agency for brand: Ad Council in United States. It was released in the Mar 2015. |
| Media Type | Web Film |
| Length | |
| Editing Company | Brewster Parsons |
| Production Company | Persuade Content |
| Executive Creative Director | Chris Northam |
| Producer | Diego de la Maza |
| Head of Production | Kat Friis |
| Managing Director | Matthew Alland |
| Digital Producer | Jon Hingston |
| Account Manager | Becky Smith |
| Account Director | Shawn Zupp |
| Group Executive Creative Director | Nick Law |
| Director | Danielle Levitt |
| Executive Producer | Edward Grann |
| Executive Producer | Jerry Solomon |
| Director of Photography (DOP) | Mike Berlucchi |
| Line Producer | Caleb Omens |
| Head of Production | Cat Sampson |
| Post Production | Venice |
| Editor | Pedram Torbati |
| Assistant Editor | DJ Cosgrove |
| Colorist | Louis Mackall |
| Production Company Producer | Zack Whitley |
| Executive Producer | Darcy Parsons |
| Executive Producer | Jason Cohon |
| Mixer | Tom Paolantonio |
| Executive Producer | Susie Boyajan |
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