| Title | Beautiful Day |
| Agency | FCB Canada |
| Campaign | Save our Climate - WWF |
| Advertiser | WWF |
| Brand | WWF |
| Posted | May 2007 |
| Product | Corporate |
| Business Sector | Charities, Foundations, Volunteers |
| Tagline | Ignoring global warming won't make it go away. |
| Story | The "Beautiful Day" TV commercial is part of a national (English only) campaign. The objective of the mass media communication was twofold: 1. to continue to re-brand WWF-Canada to more accurately reflect its work as a global conservation organization and specifically raise awareness of their fight to solve global warming 2. generate revenue through the direct channels (ie. direct mail and online) by predisposing consumers to the message. |
| Media Type | Television |
| Length | |
| Market | Canada |
| Account Director | Bill Baker |
| Agency Producer | Judy Hamilton |
| Creative Director | Robin Heisey |
| Editor | Pete McCauley |
| Art Director | Joe Piccolo |
| Director of Photography (DOP) | Chris Sargeant |
| Copywriter | Chris Taciuk |
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