Amazon.com - "Amazon Theater Player"

Fallon

Fallon Minneapolis, United States

5930

Title	Amazon Theater Player
Agency	Fallon
Campaign	Amazon Theater Player
Advertiser	Amazon
Brand	Amazon.com
Posted	June 2005
Business Sector	Online Retail, E-store
Story	To most consumers, Amazons offering is limited to books and CDs. Fallon set out to change this perception by showcasing the breadth of products available for purchase on Amazon.com through Amazon Theater, a series of five original short films. Amazon Theater was designed to give customers the ability to discover and interact with the online retailer in a new and engaging way. The films were written to accommodate Amazon products seamlessly. Scrollable product credits at the end of each film put customers just a click away from purchasing products featured, leading to action and exploration.
Media Type	Digital
Market	United States
More Information	awards.fallon.com/cannes/amazon/index.htm
Creative Director	David Lubars
Creative Director	Kevin Flatt
Art Director	Chris Toland
Art Director	David Carter
Art Director	Chris Wiggins
Copywriter	Chris Toland
Copywriter	Terry Rietta
Copywriter	Mike Smith
Copywriter	Greg Hahn
Copywriter	David Carter
Copywriter	Eric Frost
Designer	Andy Gugel