Skandia - "Transaction Declined"

28398

Title	Transaction Declined
Campaign	Think Further
Advertiser	Skandia
Brand	Skandia
Date of First Broadcast/Publication	2014 / 4
Business Sector	Banking & Financial Services, Investments, Stock Brokers
Tagline	Think Further
Story	In this story we travel over time and space, encountering different people who all have one thing in common—they’re not in complete control of their private economy. There’s the pre-historic couple throwing envious looks at the neighbors. We have a young Tokyan executive, a Caribbean lawyer and a college professor from somewhere in Scandinavia, all facing the consequences of a busy life combined with a meager interest in money matters. Just like so many of us. Most of us recognize the unsettling feeling after a shopping bonanza too well. And we too ask: “where does it go?” when we look at the account balance. Just like the two young men in the film, casually feeding their hard earned money into a black hole. We’d like to show that we’re not unique in this matter. It’s human nature and the basis for Skandia’s Smartbank Services and Mobile Banking—easy ways to see exactly how you spend and to stay on top of your economy.
Media Type	Television
Length	60 seconds
Market	Sweden
Creative / Art Direction	tommy carlsson
Copywriter	Christian Karlsson
Account Manager	Sofia Orrheim
Account Executive	Mia Kleist
Account Executive	Jesper
Strategic Planner	Robert Dysell
Production Company	Acne
Director	Tomas Skoging
Director of Photography (DOP)	Christian Haag
Producer	Morgan Röhl