AdForum Creative Profiles are currently in beta, let us know if you see anything wrong in this profile.
Christian Loubek has helmed global campaigns for Diet Coke, Citibank, Cisco, Volvo, OnStar, Becks, Hyundai, VW, Audi, UPA, Motoral, Fiat and Microsoft to name a few. He has worked for the best agencies worldwide including Wieden+Kennedy, Goodby Silverstein & Partners, Arnold, Hal Riney, Droga5, Crispin Porter Bogusky, The Martin Agency, Venables Bell & Partners, Mccann/Erickson, Ogilvy (London+LA), Wongdoody, Publicis (NYC+Paris), and Lowe Worldwirde.
Christian’s unpadded enthusiasm for projects belies his experience. His career began in 1999 with an interactive CD-ROM for Eddie Bauer that won gold in the Communication Arts Annual. The piece which he wrote, shot, and directed, was a first of its kind, weaving together three story lines, each of which showcased the brand’s outdoor apparel in innovative ways. Other notable early work includes a biopic piece on graffiti artist Kinsey for the Truth Campaign, a pointed parody of foreign film for the Vancouver Film Festival, a goofy riff on parental pride for discover card, and the classic title sequence to HBO’s Six Feet Under.
Starting with his first spots, which led the uber-hip ironic commercial attitude of the late ’90s, Christian has always stayed a step ahead of the cultural moment. His more recent Citibank campaign has the same sophistication, but is markedly more empathetic and emotionally connected to the viewer. Whether it’s a late night cinematic journey for Fiat, or a quirky unveiling of an office girl’s wilder side for Carnival, Christian adeptly uses sly humour, subtle motivations and dramatic tension to tell stories that bring a pop culture relevance to national brands.