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Christian Loubek has helmed global campaigns for Diet Coke, Citibank, Cisco, Volvo, OnStar, Becks, Hyundai, VW, Audi, UPA, Motoral, Fiat and Microsoft to name a few. He has worked for the best agencies worldwide including Wieden+Kennedy, Goodby Silverstein & Partners, Arnold, Hal Riney, Droga5, Crispin Porter Bogusky, The Martin Agency, Venables Bell & Partners, Mccann/Erickson, Ogilvy (London+LA), Wongdoody, Publicis (NYC+Paris), and Lowe Worldwirde.
Christian’s unpadded enthusiasm for projects belies his experience. His career began in 1999 with an interactive CD-ROM for Eddie Bauer that won gold in the Communication Arts Annual. The piece which he wrote, shot, and directed, was a first of its kind, weaving together three story lines, each of which showcased the brand’s outdoor apparel in innovative ways. Other notable early work includes a biopic piece on graffiti artist Kinsey for the Truth Campaign, a pointed parody of foreign film for the Vancouver Film Festival, a goofy riff on parental pride for discover card, and the classic title sequence to HBO’s Six Feet Under.
Starting with his first spots, which led the uber-hip ironic commercial attitude of the late ’90s, Christian has always stayed a step ahead of the cultural moment. His more recent Citibank campaign has the same sophistication, but is markedly more empathetic and emotionally connected to the viewer. Whether it’s a late night cinematic journey for Fiat, or a quirky unveiling of an office girl’s wilder side for Carnival, Christian adeptly uses sly humour, subtle motivations and dramatic tension to tell stories that bring a pop culture relevance to national brands.Edit