| Title | Mountain 1 |
| Agency | FCB Brasil |
| Campaign | Frases |
| Advertiser | Harley-Davidson, Inc. |
| Brand | Harley-Davidson |
| Posted | November 2004 |
| Business Sector | Motorcycles |
| Tagline | Phrases |
| Story (original language) | Momentos que dão vontade de pegar a sua moto e cair na estrada. |
| Philosophy (original language) | Criar uma campanha que reforçasse a importância de ter uma Harley Davidson para pegar a estrada e esquecer dos problemas. |
| Problem (original language) | Aumentar as vendas e trabalhar o posicionamento da marca. |
| Media Type | Magazine |
| Market | Brazil |
| Creative Director | Aaron Sutton |
| Art Director | Christiano Neves |
| Editor | André Godoi |
| Agency Producer | Alexandre Oliveira |
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