| Title | Private Label |
| Agency | King |
| Campaign | ICA Campaign |
| Advertiser | ICA |
| Brand | ICA |
| Posted | December 2002 |
| Product | Food Retailer |
| Business Sector | Drugstores, Specialty Stores |
| Media Type | Television |
| Length | |
| Market | Sweden |
| Copywriter | Peter Fjäll |
| Copywriter | Jon Rönström |
| Copywriter | Maria Fredriksson |
| Art Director | Pelle Sjönell |
| Art Director | Jonas Yrlid |
| Art Director | Frank Hollingworth |
| Art Director | Max Munck |
| Copywriter | Ola Gatby |
| Director of Photography (DOP) | Gösta Reiland |
| Director | Walter Söderlund |
| Agency Producer | Christina Wilson |
| Production Company Producer | Kristina Wibom |
| Production Company | Tre Vänner |