| Title | The Costumier |
| Agency | D'Arcy SA (now Leo Burnett Paris) |
| Campaign | Fiat Punto |
| Advertiser | Fiat |
| Brand | Fiat |
| Posted | December 1999 |
| Product | Punto |
| Business Sector | Compact & Small Cars |
| Tagline | Of course it's a Fiat. Obviously it's a Punto. |
| Story | A wardrobe girl is talking about her job: when I was young, I liked disguising. Creating a costume is like re-imagining a new shape. It can come from a sculpture, a painting or a person you cross in the street. A costume comes alive only when it is worn, the movement reveals its personality. I'm happy when an actor tells me that he feels good in his costume. The comfort is very important. My car ? What a funny question! Of course it's a Fiat. Obviously it's a Punto. |
| Media Type | Television |
| Length | |
| Market | France |
| Creative Director | Gérard Monot |
| Copywriter | Christophe Corsand |
| Art Director | Marc Collombet |
| Agency Producer | Marianne de Seynes |
| Director | Dick Buckley |
| Music | Jean d'Aguior |
| Production Company | BRW FILMLAND |
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