| Title | Crane |
| Agency | J. Walter Thompson London |
| Campaign | Kit Kat Crane |
| Advertiser | Nestlé |
| Brand | Kit Kat |
| Date of First Broadcast/Publication | 2011 / 1 |
| Business Sector | Chocolate, Bars, Candies, Chewing-Gum |
| Tagline | Have a break. Have a KitKat. |
| Philosophy | The TV ad shows a crane operator on a demolition site. Whilst enjoying a Kit Kat he is inspired make his break better and recruits his fellow operators to start having fun with their demolition balls. |
| Media Type | Television |
| Production Company | Rattling Stick |
| Post Production | Framestore |
| Director of Photography (DOP) | Ian Murray |
| Sound | Munzie Thind |
| Editor | Tim Hardy |
| Director | Steve Cope |
| Account Director | Christopher Godfree |
| Account Planner | Alastair Morton |
| Agency Producer | Andrew Shelton |
| Executive Creative Director | Russell Ramsey |
| Creative Director | Jason Berry |
| Creative Team | Ryan Lawson |
| Creative Team | Andy Smith |