| Title | Ginger B. |
| Agency | Interone Worldwide |
| Campaign | Ginger B. |
| Advertiser | Cadbury Schweppes plc |
| Brand | Schweppes Ginger B. |
| Posted | November 2012 |
| Business Sector | Soft Drinks, Tonics |
| Story | Ginger B. is a softdrink by Schweppes. But it is also the name of a hardcore pornstar - what Schweppes did not know. Schweppes wanted to oust the hardcore pornstar Ginger B from the Google top-positions. And boost the publicity of the Scheppes Ginger B. lemonade instead. So we created a microsite, on which we joyfully played with the stereotypical language and pictures of hardcore websites, always with Schweppes Ginger B. lemonade in the focus. Successfully: Because the Schweppes Ginger B. microsite was visited so many times, that it ousted the pornstar's sites from the top positions in the Google search ranks. |
| Media Type | Case Study |
| Account Manager | Frederick Rainbolt |
| Account Director | Katharina Aschauer |
| Art Director | Lisa Pilz |
| Art Director | Christopher Grouls |
| Copywriter | Elvira Sipos |
| Copywriter | Tobias Blineder |
| Copywriter | Juergen Fuestoes |
| Creative Director | Ilker Aslan |
| Creative Director | Stefan Wurster |
| Creative Director | Thomas Pakull |
| Creative Director | Marco Mehrwald |