Title | Steve Biko |
Agency | Grey, South Africa |
Campaign | Nelson Mandela Foundation Charity |
Advertiser | Nelson Mandela Foundation |
Brand | Nelson Mandela Foundation |
Posted | February 2013 |
Business Sector | Charities, Foundations, Volunteers |
Tagline | You can make a difference too. Help us take the Mandela legacy forward. Visit www.nelsonmandela.org |
Story | I was just the driver you know. I didn’t have anything to do with it. He was in the back, I was in the front. I did hear some sounds, but they told me he was ill. You didn’t ask questions in those days. What was I supposed to do anyway? |
Philosophy | Steve Biko died after enduring severe beatings and a 14 and a half hour drive from Port Elizabeth to Pretoria, naked and manacled. If one person had decided to act differently ans his injuries had been taken care of sooner, he might have lived. There is no such thing as an innocent bystander. You can make a difference too. Help us take the Mandela legacy forward. Visit www.nelsonmandela.org |
Media Type | |
More Information | www.nelsonmandela.org |
Executive Creative Director | Cath Ireland |
Creative Director | Jayson Dicks |
Copywriter | Annette De Klerk |
Art Director | Kyra Antrobus |
Art Buyer | Christopher Kostelac |
Illustrator | Kyra Antrobus |
Typographer | Kyra Antrobus |
Account Supervisor | Sizakele Marutlulle |
Strategic Planner | Sizakele Marutlulle |