inFAMOUS is the remarkable story of an ordinary guy who develops an array of extraordinary superpowers in the aftermath of a catastrophic city-wide explosion. Will these newfound powers be used for the protection of the innocent? Or to seek revenge? Hero or menace? Thats up to the player in this new open-world action adventure comic-turned-game. InFAMOUS is now in-stores and only available for the PlayStation 3.
Problem
For the launch of inFAMOUS, stirring TV, cinema spots, and digital creative combined with high impact, targeted media placements deliver a solid punch. In an unparalleled opportunity with IGN, an inFAMOUS Hub was developed on PlayStations behalf with complete creative direction by Deutsch LA that includes a variety of exciting elements such as a Developers Blog, Prequel Graphic Novel, downloadable Widget, access to the original game soundtrack, interactive comic and much more. Deutsch LA pulled together an ensemble of international artists including Columbian Director Luis Nieto, special effects and coloring by the LA division of Motion Picture Company, and LA based production company Paranoid US to help create major impact for the marketing elements for inFAMOUS. Ultimately the collaboration resulted in a unique graphic novel look and feel. Brazilian electronic musician Amon Tobins music is featured in the TV and cinema spots, and also appears in the game.
