Claudia Hammerschmidt
Creative Director at RG WIESMEIER Werbeagentur AG
München, Germany
TitleScales
Agency
Campaign Scales
Advertiser Burda Verlag
Brand Freundin
PostedDecember 1999
Product Freundin
Business Sector Newspapers, Magazines, Books
Tagline Freundin. Wer eine hat kann sich freuen. (
Story Two female friends form the focal point of the communication. Their humorous dialogue conveys both the positive and endearing image of the magazine, and provides the link to one of the features of the current edition.
Media Type Television
Length
Market Germany
Creative Director
Associate Creative Director
Copywriter
Art Director
Agency Producer
Director
Production Company

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