| Title | Martell La French Touch |
| Agency | AKQA |
| Campaign | La French Touch |
| Advertiser | MARTELL COGNAC |
| Brand | Martell |
| Date of First Broadcast/Publication | 2016 / 2 |
| Business Sector | Spirits, Fortified Wines |
| Philosophy | To mark the launch of its special edition cognac, Martell is flying fans from Cognac to Shanghai via virtual reality. La French Touch, named after the electronic music sub-genre, is a responsive and interactive game experience that combines WebGL on mobile with Google Cardboard.The limited edition packaging transforms into a VR headset that take fans on a fully immersive, 360-degree journey - accompanied by a soundtrack specially composed by French musician DANGER. |
| Media Type | Television |
| Length | |
| Soundtrack | DANGER |
| Managing Director | Romain Lartigue |
| Creative Director | Peter Lund |
| Art Director | Clement Vidal |