ASB - "Meet Clever Kash, ASB's new cashless moneybox"

Saatchi & Saatchi New Zealand

Saatchi & Saatchi New Zealand Wellington, New Zealand

Awards

30344

Brand: ASB
Country: New Zealand

Advertiser: ASB Bank Limited

Title	Meet Clever Kash, ASB's new cashless moneybox
Agency	Saatchi & Saatchi New Zealand
Campaign	Meet Clever Kash
Advertiser	ASB Bank Limited
Brand	ASB
Date of First Broadcast/Publication	2015 / 9
Business Sector	Banking & Financial Services, Investments, Stock Brokers
Story	ASB has revealed a prototype of their new innovation today – a cashless moneybox that integrates with the ASB Mobile banking app to help teach children the value of money in an increasingly cashless society. Named ‘Clever Kash’ – the new look elephant money box is designed to keep children motivated towards their savings goals and help establish positive savings behaviour from an early age.
Philosophy	Clever Kash was invented by ASB and Saatchi & Saatchi New Zealand. The 15cm tall moneybox was developed in collaboration with ASB's Technology & Innovation Labs, the Saatchi & Saatchi innovation team, Assembly, Kamahi Electronics and 4Design.Shane Evans, General Manager Marketing at ASB said: “It has been a great experience bringing this concept to life, with our partners at Saatchi & Saatchi. Together, we’ve been able to take a compelling idea and develop it into a physical product prototype in a very short timeframe. What we’ve produced is an exciting technology product that directly addresses a real issue that our customers have identified around developing good financial habits for children.ASB Chief Architect James Bergin says the entire Clever Kash project, from design through to the technology itself, has been New Zealand-based and has leveraged ASB’s heritage of technology and innovation.“Clever Kash connects with the ASB Mobile banking app via a secure and encrypted Bluetooth connection. Parents can be safe in the knowledge that Clever Kash displays the account balance only and kids have no transactional ability"
Problem	It's challenging to teachchildren about the value of money as they don’t tend to use cash and coins for everyday purchases. Today, children are more likely to see their parents handing over a card to pay, and so may not appreciate how much things cost or see change calculated, as we do when paying in notes and coins
Media Type	Product Design/Development
Length	146 seconds
Market	New Zealand
Business Director	Teresa Davis
Account Manager	Alexis Mousse
Account Executive	Vinay Naran
Executive Creative Director	Guy Roberts
Executive Creative Director	Corey Chalmers
Creative Team	Neill McAlpine
Creative Team	Nicole Sykes
Director of Content Production	Jane Oak
Digital Producer	Brendan Haddock
Editor	Tomas Cottle
Designer	Rob Flynn
Planning Supervisor	Murray Streets
Advertising Manager	Roger Beaumont
Advertising Manager	Mark Graham
Advertising Manager	Emma Lynch
Advertising Manager	Ali Duncan
Advertising Manager	Emma-Rose Forrester