Sainsbury's - "Try something new today"

AMV BBDO

AMV BBDO London, United Kingdom

8010

Title	Try something new today
Agency	AMV BBDO
Campaign	Try something new today
Advertiser	Sainsbury's
Brand	Sainsbury's
Date of First Broadcast/Publication	2005 / 9
Business Sector	Food
Philosophy	The new work, fronted by Jamie Oliver, marks the unveiling of the new brand idea try something new today. The new campaign aims to inspire Britains tired cooks by giving them simple, easy ideas to make midweek meals more interesting. The plans take Sainsburys into the next stage of its Making Sainsburys Great Again recovery programme, which was outlined by chief executive Justin King in October 2004. The new brand idea will be brought to life throughout the company featuring on everything from advertising material, and in store displays to till receipts and delivery lorries. Store colleagues are working overnight on Monday to update the look and feel of Sainsburys stores and the Sainsburys.co.uk website will also be relaunched overnight
Media Type	Television
Length	60 seconds
Market	United Kingdom
Production Company	Ridley Scott Creative Group
Audio Post Production	Wave Studios
Copywriter	Tony Strong
Copywriter	Peter Souter
Art Director	Mike Durban
Art Director	Paul Brazier
Account Planner	Craig Mawdsley
Media Planner	Frances Ralston-Good
Director	Luke Scott
Editor	Cyril Metzger
Editing Company	Cut and Run LA
Post Production	MPC
Creative Director	Peter Souter
Creative Director	Richard Curtis