| Philosophy | This is the first of 9 separate Autumn Winter advertising campaigns that OneSix7 have produced for French Connection. The films and prints will be staggered, with a constantly evolving message, throughout the season digitally, in cinema, on TV, in print, outdoor and in store windows. Celebrating the power of clothes, each film is stylishly told from the point of view of a hero garment. This is the first in the shape of a teaser 60s trailer and will be followed by a succession of films throughout August and September. |