Dan Nguyen
Art Director at The Designory
Long Beach, United States
TitleYou May Live
Agency
Campaign Memories - FLAUSA
Advertiser Visit Florida
Brand FLAUSA
PostedAugust 2000
Product Florida Tourism
Business Sector Transport, Travel and Tourism
Story This campaign reminds people to consider Florida as their next vacation destination.
Philosophy This campaign helped increase actuall visitation to all-time high levels, preceeded by high responses to the 800-number and web.
Problem Separate Florida from the other warm-weather destinations and drive active consideration for making Florida their next vacation location.
Media Type Magazine
Market United States
Creative Director
Copywriter
Art Director
Photographer
Executive Creative Director

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