Title | You May Live |
Agency | Fahlgren Mortine. |
Campaign | Memories - FLAUSA |
Advertiser | Visit Florida |
Brand | FLAUSA |
Posted | August 2000 |
Product | Florida Tourism |
Business Sector | Transport, Travel and Tourism |
Story | This campaign reminds people to consider Florida as their next vacation destination. |
Philosophy | This campaign helped increase actuall visitation to all-time high levels, preceeded by high responses to the 800-number and web. |
Problem | Separate Florida from the other warm-weather destinations and drive active consideration for making Florida their next vacation location. |
Media Type | Magazine |
Market | United States |
Creative Director | Scott Scheinberg |
Copywriter | James Rosen |
Art Director | Dan Nguyen |
Photographer | Harry DeZitter |
Executive Creative Director | John Stertz |