Title | Casino |
Agency | Fallon |
Campaign | Effortlessly Original |
Advertiser | Mondelez International |
Brand | Mikado |
Date of First Broadcast/Publication | 2013 / 9 |
Business Sector | Biscuits, Bread, Crispbread |
Tagline | Stay Original |
Story | The film celebrates the originality of the Mikado product with the introduction of a quirky character with a unique style. His individuality becomes clear as we see his adventures at a grand casino unfold: he arrives dramatically by parachute, the briefcase he’s carrying is secured to his wrist by his own shoelaces, the throng on the casino floor stops and stares as he passes. He spots a private room through the crowd, and, pausing only to enjoy a Mikado biscuit, he enters to take an empty seat at a gaming table already populated with an eclectic bunch of characters. He opens his briefcase with a flourish revealing to everyone’s bemusement, the classic table-top game ‘Hungry Hippos’ inviting those assembled to join him in a game, and to share his box of Mikado, with the merest raise of an eyebrow. |
Problem | Relaunch the Mikado brand across Europe |
Media Type | Television |
Length | |
Market | Germany |
Soundtrack | Summer Boogaloo |
Post Production | Big Buoy |
Editing Company | Trim Editing |
Sound | Wave Studios |
Executive Creative Director | Santiago Lucero |
Creative Director | Sam Hibbard |
Creative Director | Dan Watts |
Creative Team | James Harrop |
Creative Team | Michael Micetich |
Producer | Alex Honnor |
Producer | Katy Cuff |
Director | Canadá |
Production Company | Partizan London |
Production Company Producer | Miranda Johnstone |
Editor | Dominic Leung |
Post Production | Barny Wright |
Music Composer | Takeshi Teurachi |