| Title | Cell |
| Agency | Filadelfia Comunicação |
| Campaign | Set Your Good Side Free |
| Advertiser | Grupo Vhiver |
| Brand | Grupo Vhiver |
| Date of First Broadcast/Publication | 2011 / 2 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Tagline | Set your good side free. Help us support HIV positives. |
| Problem | Grupo Vhiver is a NGO that supports low-income HIV positives. Prejudice and discrimination are the biggest difficulties to get donations for the institution. |
| Media Type | Poster |
| Creative Director | Dan Zechinelli |
| Copywriter | Dan Zechinelli |
| Copywriter | Leandro Neves |
| Art Director | Sandro Martini |
| Illustrator | Tomàs Faria |
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