Title | Copyright |
Agency | BBDO Singapore |
Campaign | Copyright |
Advertiser | Ella Cheong Spruson & Ferguson |
Brand | Ella Cheong Spruson & Ferguson |
Posted | May 2005 |
Product | Intellectual Property |
Business Sector | Business Services |
Tagline | Patent, Design and Trade Mark Agents |
Story | In this advertisement we see a large copyright symbol being protected by a smaller one. |
Philosophy | Create an impactful visual based around the highly recognisable copyright symbol. |
Problem | To highlight that Ella Cheong Spruson & Ferguson are the experts when it comes to protecting your intellectual property. |
Media Type | |
Market | Singapore |
Art Director | Wee Kim Goh |
Account Executive | Dana Ho |
Copywriter | Andrew McKechnie |
Creative Director | Francis Wee |