Daniel Meier
Zürich, Switzerland
TitleUnderpants
Agency
Campaign Underpants
Advertiser Schweizerische Bundesbahn
Brand Swiss Railways
PostedAugust 2002
Product Halffaire Card
Business Sector Public Transport, Mass Transit
Tagline Save Where It Make Sense
Philosophy The campaign tagline was the concept for this ad by showing a situation where it doesn't make sense at all saving money
Media Type Television
Length
Creative Director
Creative Director
Copywriter
Art Director
Production Company
Director

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