Title | Subaru Family Rally |
Agency | DDB Canada |
Campaign | Subaru Forester Family Rally |
Advertiser | Subaru Corporation |
Brand | Subaru Canada |
Date of First Broadcast/Publication | 2013 / 4 |
Product | 2014 Forester |
Business Sector | Cars |
Story | Buckle up and hold on tight! To demonstrate that the all-new 2014 Subaru Forester puts the sport back in SUV, we created the Forester Family Rally. In a nutshell, we put families in a Forester on a rally course. Watch all the action at http://www.familyrally.ca |
Philosophy | The latest Subaru campaign ‘rallies’ real families to experience the all-new 2014 Forester through mountainous terrain and rally landscape on a real racetrack. |
Media Type | Web Site |
More Information | www.familyrally.ca |
Production House | OPC |
Creative Director | Todd Mackie |
Creative Director | Denise Rossetto |
Copywriter | Allan Topol |
Copywriter | Mark Biernacki |
Art Director | Pete Ross |
Designer | Jan Walczak |
Director of Technology | Joe Dee |
Information Architect | Dale McRae |
Information Architect | Daniel Wiseman |
Digital Producer | Stef Fabich |
Digital Production Manager | Neem BaHa |
VP, Integrated Operations and Production | Cathy Kim |
Senior Interface Developer | Andrej Simeonov |
Designer | Nick Bujnak |
Production House | Family Style |
Director | Chris Woods |
Director | GoodDearGood |
Editor | Jonathan Kirschenbaum |
SVP, Business Unit Director (Account Team) | Michael Davidson |
Account Director (Account Team) | Peter Brough |
Senior Account Executive (Account Team) | Julia Morris |
Account Coordinator (Account Team) | Lindy Scott |
Senior Strategist | Sandra Moretti |
Strategist | Kevin McHugh |
Senior Cultivator (Social Media Strategy) | Melissa Smich |
Director, Social Media | Ed Lee |
Media Agency | OMD |
Client Communication Director (OMD) | Michelle Jairam |
Group Director of Strategy (OMD) | Jennifer Thompson |
Agency | Tribal Toronto |