Daniel Wiseman
Toronto, Canada
TitleSubaru Family Rally
Agency
Campaign Subaru Forester Family Rally
Advertiser Subaru Corporation
Brand Subaru Canada
Date of First Broadcast/Publication 2013 / 4
Product 2014 Forester
Business Sector Cars
Story Buckle up and hold on tight! To demonstrate that the all-new 2014 Subaru Forester puts the sport back in SUV, we created the Forester Family Rally.
In a nutshell, we put families in a Forester on a rally course. Watch all the action at http://www.familyrally.ca 
Philosophy The latest Subaru campaign ‘rallies’ real families to experience the all-new 2014 Forester through mountainous terrain and rally landscape on a real racetrack. 
Media Type Web Site
More Information www.familyrally.ca
Production House
Creative Director
Creative Director
Copywriter
Copywriter
Art Director
Designer
Director of Technology
Information Architect
Information Architect
Digital Producer
Digital Production Manager
VP, Integrated Operations and Production
Senior Interface Developer
Designer
Production House
Director
Director
Editor
SVP, Business Unit Director (Account Team)
Account Director (Account Team)
Senior Account Executive (Account Team)
Account Coordinator (Account Team)
Senior Strategist
Strategist
Senior Cultivator (Social Media Strategy)
Director, Social Media
Media Agency OMD
Client Communication Director (OMD)
Group Director of Strategy (OMD)
Agency

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