| Title | First Choice |
| Agency | SiD@RKCR/Y&R |
| Campaign | First Choice |
| Advertiser | First Choice Group |
| Brand | All inclusive |
| Date of First Broadcast/Publication | 2015 / 12 |
| Business Sector | Destinations (Countries & Places) |
| Story | The TV ad tells the story of a woman who follows her heart's desire. Opening with the moment she abandons her everyday tasks to chase and ice-cream van, the ad sees her dive into a lake and resurface at a First Choice resort, where she experiences the delights of being able to say yes to anything she wants, before finally getting an ice-cream – on the beach. The agency also created a new brand identity for First Choice marking the biggest overhaul for the all-inclusive holiday favourite in more than 20 years. The new identity builds on existing core elements of the brand, creating a clear, stand-out position for the brand. |
| Media Type | Television |
| Length | |
| Editing Company | Final Cut |
| Post Production | MPC LDN |
| Executive Creative Director | Mark Roalfe |
| Creative Director | Nicola Wood |
| Creative Director | Andy Forrest |
| Business Director | Ben Caulfield |
| Agency Producer | Danielle Sandler |
| Photographer | Heather Favell |
| Producer | Jonathan Herman |
| Production Company | Blink London |
| Producer | Andrew Studholme |
| Editor | Joe Guest |
| Music, Radio and Sound Design | Tom |
| Director of Photography (DOP) | Simon Chaudoir |
| Media Agency | MediaCom |
| Social Media Expert | 360i |
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