| Title | Daybreak |
| Agency | BBDO New York |
| Campaign | Daybreak |
| Advertiser | AT&T Inc. |
| Brand | at&t |
| Posted | January 2013 |
| Business Sector | Telecommunications Services |
| Media Type | Case Study |
| Chief Creative Officer | David Lubars |
| Executive Creative Director | Greg Hahn |
| Senior Creative Director | David Carter |
| Senior Creative Director | Adam Reeves |
| Creative Director | Danilo Boer |
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